Running a blog is a fun way to make some extra cash, but if you want to turn it into a fully fledged business, you definitely can! All you need to do is set up your website and start investing to improve your visitor numbers and attract affiliate posts.
To begin with, it will be quite expensive, but after a few months of hard work, you will start to profit. This may mean that you need to find a way to raise some funds such as a start up business loan with poor credit or you could take things slower and invest as you earn.
Here are the costs to bear in mind.
Website and Hosting
If you have never built your own website before, it’s a good idea to start by using a template. There are all sorts of different templates you can use depending on your domain. Pick the one that fits most closely with your desired look and then modify it to get closer to your ideal. Most themes will allow you make changes quite easily, you just have to play around until you have the look you want.
It is most likely that you will get a website domain and hosting as a package paid for annually. The cost of your website depends on all kinds of things so the price can vary quite a lot. However, since you are just starting remember that you won’t necessarily need all the business options that cost so much. You can always upgrade later on if you need to.
Social Media Marketing
To ensure that people start reading and sharing your blog, you need to make sure that you have a great social media presence. There are lots of easy ways to increase your blog traffic that you can use, but you should also consider using paid ads. These will get your posts in front of new audiences and encourage people to click.
You should use a range of social media platforms to promote your blog including Facebook, Instagram and Twitter. While each platform is free, advertising will cost you. However, you can refine your audience to ensure that you reach the right people and split test your ads to make sure that you only spend on the most successful.
You may also wish to use some online marketing platforms to help you publish and outreach each blog. Think of this as your blogger’s toolkit. Hootsuite is ideal for managing multiple social networks, scheduling posts and engaging with your audience on Twitter and Facebook. Tailwind and Boardbooster are also worth a look.
Running a blog can be an expensive endeavour so you need to make sure that every time you spend, you are going to get a return on your investment. The best thing to do is to start slowly and then gradually build up as you start to profit. Focus on building your audience first and then when you are posting more regularly, invest in some scheduling software to make better use of your time.